From the perspective of market structure, the growth rate of traditional seasoning categories such as soy sauce and vinegar is gradually slowing down, while compound seasonings are showing a faster growth trend. For example, in the third quarter of 2024, the market share of compound seasonings reached over 5%, demonstrating significant market potential and development space.

随着居民消费水平的提高，消费者对调味品的品牌、质量和应用场景更加重视，愿意为高品质调味品支付更多费用，推动高端调味品的消费数量逐年增加。

随着南北文化融合，年轻消费者口味多元化，除了传统麻辣火锅调料，像番茄、菌汤、金汤、等新兴口味也越来越受市场欢迎。而火锅底料之外，像钵钵鸡调料、麻辣香锅调料、串串香调料、麻辣鱼等细分产品也开始逐渐在市场走俏