The size of China's seasoning market continues to grow, surpassing the 400 billion yuan mark in 2023 and expected to climb to 687.1 billion yuan by 2024.

From the perspective of market structure, the growth rate of traditional seasoning categories such as soy sauce and vinegar is gradually slowing down, while compound seasonings are showing a faster growth trend. For example, in the third quarter of 2024, the market share of compound seasonings reached over 5%, demonstrating significant market potential and development space.

From the perspective of consumer trends, with the increasing diversification and refinement of consumer tastes, the seasoning industry is also facing fierce competition. The demand for healthiness has become a new driving force for the development of the seasoning industry, and consumers pay more attention to the healthiness, naturalness, and environmental friendliness of products when choosing seasonings.

In summary, the scale of China's seasoning market continues to expand and shows a trend of diversified and healthy development. Enterprises need to constantly innovate and improve product quality to meet the changing needs of consumers, and strengthen brand building and channel expansion to cope with market competition.